Why You Need a Good Investor Deck
The investor deck is one of the most important parts of your fundraising process, but it can also be one of the hardest to get right. Whether you’re presenting at a VC meeting or emailing potential investors, it is essential that your deck reads well and communicates clearly.
A good investor deck is one that displays a good understanding of the problem your company aims to solve.
Your investor’s job, at its core, is to find promising companies and help them succeed.
If you are able to clearly show how your solution will solve an industry-wide issue – while demonstrating market demand for it – then you’re off on the right foot!
It can be easy when writing your own decks to get stuck in certain talking points or not know where exactly each slide fits into the overall flow of things. This is why it’s important before getting started with anything else to make sure you have a firm grasp on what makes up an effective investor’s deck: What should I include? Why does this matter? How do I put this into practice?
The following are the main components of any investor deck, which you can use as a guideline for your own.
I want to emphasize that there is no right or wrong way to do things! Each company has its own needs and goals – so pick what works best for you & be confident in it!
Investor Deck Content: At the very top level, an investor’s deck should contain these seven slides (in order): Team/Founders Problem Industry Solution Market Traction Business Model Financials Remember that if something doesn’t feel quite right for your business but still seems important enough not to leave out entirely, move it down below “Market Traction” instead. This will ensure all key points are covered without the deck getting too long or unwieldy.
The content of your slides should be clear and concise, while also remaining compelling – some things to keep in mind when writing: Always use full sentences that are readable for a non-technical audience Be sure to include all relevant information that demonstrates why this is an important problem being solved by your company Avoid buzzwords/marketing lingo Whenever possible, let customer quotes do the talking instead of just saying what you’re doing yourself Each slide should have a single message to communicate Make it easy! If there’s any way you can summarize a point using bullet points or numbers even better! No one wants their eyes glazing over from reading paragraphs upon paragraphs.